How Many Sticks in a TEREA Carton & How Long Does It Last?
IQOS Store UAE · Updated 6 November 2026 · 3 min read
The short answer: a TEREA carton has 200 sticks — 10 packs of 20. How long that lasts depends on how many you use a day. Here are the numbers.
What's in a TEREA carton
- 10 packs per carton
- 20 sticks per pack
- 200 sticks per carton
- One stick = one session on IQOS ILUMA (about 14 puffs or around 6 minutes, whichever comes first)
How long a carton lasts
| Sticks per day | One pack lasts | One carton lasts |
|---|---|---|
| 5 | 4 days | about 40 days |
| 10 | 2 days | about 20 days |
| 15 | 1.3 days | about 13 days |
| 20 | 1 day | about 10 days |
Cost per stick in the UAE
Our TEREA cartons run from AED 125 to AED 230 depending on origin. That works out to about AED 0.63 to AED 1.15 per stick. Kazakhstan, Uzbekistan and Indonesia are the everyday-value origins; Japan is the premium range. Full details are on the TEREA price list.
Carton or pack?
Buying by the carton is cheaper per stick and means fewer orders. Delivery is free on orders over AED 400, so two or more cartons usually ship free anywhere in the UAE. See delivery details.
Keep your carton fresh
Unopened packs keep well; opened packs slowly dry out. Read how to store TEREA in UAE heat before you leave a carton in the car.